Hello ,I'm

Manal Negmeldin

DBA, MBAs - EU Business School

Switzerland & Roehampton University - UK

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About

Manal is a subject matter Expert At E-Business, Started Her Career Since 2003. Currently Working at Her Family Business since 2001, A Company Of 46000 Employees Founded By Her Grandfather in 1964. In 2006 she established the E-Business Department at Elaraby and now managing the overall BTC (Omni channel) leading more than 1000+ employees.
Other Responsibilities
  • Head Of Digital & Direct Channels at Elaraby Group.
  • Managing Partner of Elaraby Ventures.
  • Head Of Digital Transformation Committee at Elaraby Group.
  • CEO & Founder At E-Business School.
  • A Lecturer at EU Business School & AUC.
  • Member of the communication committee at the chamber of commerce and the head of e-commerce committee.
  • Member on the advisory board of different universities in Egypt and abroad such as BUE and EBU.

My Experience

  • Career start

    Graduation and before graduation

    - Started the first E-catalog in Elaraby, formulating theme of the web development doing different E-catalog for Elaraby, building social media team in alliance with the SM era, Kicked off in 2020 the plan to create Elaraby website, built full digital department includes social media, Digital solution, Ecommerce operation and started in 2015 Elaraby E-commerce website. In 2020, she implemented the Omnichannel concept with acquiring Telesales & Elaraby branded stores

  • Lecturer at EU business school

    EU business school

    - Dr. Manal Negmeldin is a lecturer at EU business school since 2017 teaching digital business, customer centric, family business concepts and digital marketing. She started lecturing at the AUC since Fall 2022. All while mentoring different ventures and startups. She is also the founder and CEO of E-Business school, a company that launched in 2019 which offers different services like an E-learning portal specialized in digital business learning.

  • Head of Direct Channels

    ElAraby Group

    - Dr. Manal was assigned to lead the B2C at Elaraby since 2020 leading a team of more than 1000 employees. She was able to achieve 3x of sales in 2 years by implementing some digital applications and different sales tactics based on customer centricity for both Elaraby customers and Elaraby employees. Successfully built sales incentive scheme pointing system expected to achieve 5x this year by using these new techniques. In addition, she is implementing the integration between online and offline channels to achieve the omnichannel concept.

  • Faculty Lecturer At AUC

    The American university in Cairo

    - Dr. Manal has been working in her family business for 21 years now, a company started by her grandfather 56 years ago that comprises over 40 thousand employees, with 30% of the Egyptian market share those exports to over 60 countries worldwide. She is currently managing a team of 1200 persons and responsible for more than 20% of her family business.

Academic Degrees

DBA

Business Administration and Management, General

EU Business School

MBA

E-Business And in Communication & PR

EU Business School

MBA

Business Administration

Roehampton University UK

Skills

Family Business

Ability to deal with business-family related conflicts and solve it smoothly without affecting interpersonal relationship.

Data analysis

Best utilization of provided information to provide efficient solution to measure data and take the right decisions accordingly

Omnichannel

Activated the concept in Elaraby by a full integration between the online, telesales & branded stores

Customer centricity

Always placing Customer centricity as priority through continuous communication and easy reachability to ensure full customer satisfaction

Digital transformation

Early implementation of new technologies into organization products, department & strategies

E-Commerce

Running a successful online platform since 2017 and continuously adding and developing new technologies and solutions to always maintain steady growth

Achievements

recognized by IDC as the best digital transformation leader

IDC

a member of the communication committee

the chamber of commerce

advisory board of different universities in Egypt and abroad

BUE & EBU

Events